Research-driven content engine for agencies

Original research and on-camera video, not another blog.

One study of your client's own data becomes a quarter of authority content across every channel, built to drive real traffic and sales. The stuff AI can't fake and most agencies can't produce, delivered under your name.

✦ Recent work has landed clients directly in Google's AI Overviews.
Tyler Michalek on camera at a podcast microphone
Why video

Video is the #1 source AI Overviews cite.

YouTube is now the single most-cited source in Google's AI Overviews, ahead of every news and publisher site, and it's long-form video with a real person on camera that gets pulled. That makes video the highest-leverage asset in the engine, and I'm the one who presents it.

Too busy to watch? Read the 30-second version

AI made it trivial to churn out endless blog posts, so text is now a commodity and AI Overviews summarize it away before anyone clicks. Video is the opposite: a real person on camera builds trust a wall of text never will, keeps getting watched for years, and is exactly the kind of content AI can't fake and search engines increasingly surface. So the highest-leverage thing you can give a client is original research delivered by a credible face on camera. That's the whole engine, and it's what I produce for you to run under your name.

The problem you're already fighting

AI made average content free, and invisible.

AI is driving people away from blogs. It is not driving them away from video.

The model

What do you know?

I extract what your client knows that competitors don't, their data, benchmarks, and hard-won expertise, and turn it into one authoritative research report a quarter. That report is the engine. Everything below is distribution, delivered under your name.

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Original research

A flagship data report from the client's own numbers. The proprietary, quotable asset the whole engine is built on.

One study becomes a quarter of content
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SEO and AEO articles

Supporting pieces engineered for organic traffic and citation in AI answers, because they carry data the models can't invent.

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Long-form video

A real person on camera, me, turning the research into a video built to get cited and build trust. Talent included, not outsourced.

Short-form clips

Top-of-funnel shorts cut from the long-form, feeding YouTube, Reels, and TikTok off the same shoot.

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Social and ad creative

Weeks of organic posts and paid creative, all tracing back to one number nobody else has.

all delivered under your name
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White-label ready

Your client relationship, your brand, my engine behind it. They never see me.

What each pillar returns

Every pillar pulls its weight.

One research study, then each asset does a different job across the funnel, and keeps paying out long after it ships.

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The research report

Authority and gated lead gen

The quotable asset buyers, press, and AI engines cite. It captures warm leads from day one and makes the client the name everyone else references.

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SEO and AEO articles

Compounding organic traffic

Evergreen search visibility and citations in AI answers that build month after month, not a spike that fades.

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Long-form video

Evergreen views for years, plus AI Overview placement

A trust-builder that keeps getting found and cited long after it publishes.

Short-form clips

Thousands of instant views

Top-of-funnel reach across YouTube, Reels, and TikTok, all cut from the same shoot.

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Social and ad creative

Hundreds to thousands of warm leads

Weeks of organic posts and paid creative that route attention back to the study and the offer.

Why partner with me

I'm built to make your agency look good.

This is for you if

We're a fit when…

About

Who you'd be working with

I'm Tyler. Six years in marketing, over a decade behind the camera. I build end-to-end content engines for B2B SaaS companies, turning proprietary data into original research, SEO content, video, and social that competitors can't copy and AI can't commoditize.

You're not getting a junior or a faceless content mill. I'm an experienced marketer who built and monetized a YouTube channel from zero in six months, so putting a credible person on camera is a proven skill here, not a hope. I'm a native English speaker with a neutral American accent, which matters when I'm the one presenting your clients' videos. That audience-building instinct is exactly what makes the video and distribution side actually land. I currently run content end to end across multiple SaaS products with AI-assisted workflows, and earlier produced educational content for HelloTalk.

I'm expanding into agency partnerships now: full content-engine builds, SEO and organic growth, on-camera video, and original-research campaigns you can deploy for your clients. If you've got clients sitting on data they've never turned into content, that's exactly the conversation to have.

Tyler Michalek
No-risk offer

Send me a client. I'll find their research angle, free.

Not a generic content calendar, AI writes those for free. I mean the authority play: the flagship research angle hidden in that client's own data and expertise, the proprietary study a competitor can't copy and AI can't generate, and the quarter of content it feeds. Mapped out for you at no cost.

Goes straight to my inbox. I reply within a couple of days.

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